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AI or Human:Who provides better quality content for websites that drive more traffic?

AI or Human: Who provides better quality content for websites that drive more traffic?

As technology continues to get bigger day by day, human beings are encircled by highly innovative software and gadgets.Humans have always been overflowing with creativity.Humans can just take an idea and move it around various unpredicted directions, entwining emotion, humor, and personal experience into their writing.After the appearance of Artificial Intelligence the world is observing a noticeable transformation.AI has been causing agitation in the continuously changing digital world.AI is bringing a swift change in the content creation dynamics, whether it is generating social media messages or  for creating lengthy articles.This has led to a topic of hot debate who creates better content to get more traffic, is it AI or Humans?AI content creation is the tool on a deadline while Human content is the power of emotions.Let's go through the merits and demerits both AI and human content creation to understand who provides better quality content:

Strengths of AI

AI content has rampaged the sites with its efficiency and persistent power to get things done. The factors that make AI a captivating rival in the content creation field are:

Speed wizard

When compared to human writers AI has the ability to produce large quality of content in a blink of an eye.AI can generate a dozen product descriptions or quick social media just in a flash.This high speed is an added advantage for businesses which prioritize deadlines and large volume content.

Expandability

AI can create content in different languages depending on the needs.AI can be customised based on the type of the audience.AI works like a team of dynamic writers that can adapt and create content tailored to your needs,effortlessly creating the content subjected to your demands. 

Continuous and consistent delivery

AI continuously delivers content that coheres to a consistent approach and pattern, establishing the brand expression remains steady over all your content.

Limitations of AI

Although AI can help in creating content precisely and swiftly, AI still has its own limitations which are following:

Lack of creativity

AI creates content based on patterns and existing data.AI lacks new and creative ideas as it relies completely on the pre existing writing styles.It cannot generate fresh content every time. 

Lack of emotions

AI struggles to understand emotions or feelings,and even cultural references.It's challenging for AI to understand context beyond a certain limit.It finds difficulty in subtle differences in language.Although it leads to creation of factual content but also unappealing content.

Dependency on the quality of data

The quality of AI content generation depends on the quality of the data that is fed into it.If the data is biased or inaccurate it leads to unfair or misleading content.

Strengths of Human Content

Human content creation is considered the original content creation as the content is created by a human mind. Although AI content can possess amazing processing power, Human content does have some distinguishing features which are:

The power of creativity

Humans have always been very creative.We have the ability to come up with our own new ideas and spin them with some emotions or personal experiences to the writing.This art of creativity creates content which is more engaging and has a lasting impact on the audience.

Better understanding of languages and cultural references

Humans have a more comprehensive understanding of the language and cultural context.We can understand its nuances and complexities.We can modify the writing based on the cultural references that resonate with the intended audience.

The Human touch

Humans can critically evaluate their work, which AI is unable to.We can recognise the areas of improvement and make the desired changes to achieve the required impact.This is crucial to create high quality content that truly stands out.

Limitations of Human Content

Although humans can create fresh and distinctive content weaved with emotions, they do have some limitations which are:

Time

In order to generate high quality content, a lot of research, editing and revisions goes into the content creation process.This of course takes time when compared to AI which can produce content in minutes.Human content requires a lot more patience.

High volume needs  can be a struggle

It becomes challenging to increase the content generation quickly, when it comes to human writers.This will be difficult for businesses that require higher volume of content.

Cost

Definitely the high quality human content comes with a price tag.Hiring human writers will be a deciding factor for businesses with budget constraints.

What about the traffic?

Certain studies say that although AI can generate content that can save a lot of time, it lacks some key elements.AI generated content may sound to be captivating but they are short of emotions to grab the attention of the audience.On the other hand, Human content has abundant fresh information and of course has a touch of empathy.Another factor in the Human content is the art of storytelling through content as they are great at creating narratives and evoking emotions which makes the content more intriguing and unforgettable.Hence, the AI generated content fails to capture as much traffic as Human written content.

Conclusion  

AI is a powerful tool used to create fascinating content, while Human writers offer engrossing content with creativity and the spark of storytelling.The future lies in a powerful combination between AI and human writers where humans can continue to act as curators of creativity going through the AI created content and adding their human touch to it.