2025 is around the corner, and the world of marketing is awaiting a marvelous future ahead. Like any other field, constant updating is needed to stay ahead of the competition and to deliver the best products and services to clients. Trends are trends, and marketing should stay months ahead of the curve to bring positive changes.
The future of marketing is waiting for a drastic change. The usual/traditional methodologies can be replaced by more technology-driven innovative ideas and experiences that can test the waters further. As Elon Musk has said, “ you are the media now.” the age of mass and legacy media is fading into oblivion while hyper-personalized models of communication and information become the norm.
Consumers expect more personalized and humane interactions that have some sort of meaning and relation to their lives. Still, at the same time, they are skeptical about the hundreds of ads that they are being bombarded with. The key point is that billboards, one of the most popular traditional methods of marketing as well as TV commercials, need to gain their footing in the environment of the modern advertising landscape.
Print Media is in dire straits with its decreasing popularity today; in earlier times, this used to be the primary mode of advertisement; today, it is an unarguable statement that print media is on life support.
Numerous platforms with short-form video content are dominating the market in today's plane, mainly Instagram Reels, TikTok, and YouTube Shorts. The bite-sized content has garnered excellent viewership in recent years, mainly post covid. With entertainment at the helm of everything from healthcare to education, marketing is no different; these platforms are excellent combiners of commerce guise as an advertisement. This has helped numerous companies to skyrocket their business to the next level.
In this day and age, where even young ones with less attention span as well as busy schedules, most might not have the patience for long-term format content, especially ads; it is a proven fact that YouTube users wait eagerly to skip ads, as soon as possible, this will further become popular due to brands dwelling into this landscape.
More exposure in a given time is the crux of smaller video content in digital marketing trends. Offering versatility for brands to become magic bullets.
To be honest, AI and its influence on digital marketing is a grander topic for another day, but here, let us discuss the peripheries. The influence of AI starts from the inception of the concept and data creation to optimizing and analyzing data and traffic as well as engagement.
In recent years, search engines like Google, Bing, and DuckDuckGo have incorporated generative AI into their platforms and algorithms. This has assured a comprehensive result landscape, delivering a smooth experience to the customer, and enhancing information delivery. The giant search engines have tried exceptionally well to retain the familiarity of content and flow that was previously enjoyed by all.
In the case of Google, a new AI summary will be displayed at the top of most web results, giving a quick answer to most questions. People from students to businesses and bureaucrats make use of these techs.
Recently we all might have come face to face with AI chatbots, for customer services. Businesses leverage the power of customized AI algorithms to mimic human interaction and, in turn, decrease the cost and lessen the dependency on humans. Results show that this method has proven to be efficient for both companies and customers; the best thing is scalability. AI-driven service providing has skyrocketed the user base because if companies situated in India need customer support in Arabic or Spanish, AI chatbots can deliver.
The boosted efficiency received can be transferred into allocating funds for other productive expenditures.
Recent trends show a surge in voice searches, but it has not become as popular as expected for various reasons. The growth owes to devices like smartphones, smart speakers like Google Nest, and voice assistants that we all are familiar with - Alexa, Google Assistant, Bigsbi, and Siri. Even though the odds were against voice-activated searches, they have, as a matter of fact, secured a user base. Most often, users depend on voice assistants to play songs or quick actions like setting up an alarm.
Many users have not ventured into Voice searches on the web mainly because they are not aware of its capabilities. This sole behavioral change has meant to materialize the issue. Iseven though technology has materialized numerous strides and shortcuts for better results, there is no guarantee that customers may use them in day-to-day life.
Augmented Reality, which is a technology that most of us are familiar with, also has yet to earn the traction it was predicted to gain; just like voice search and voice-activated communication, it has also stalled on numerous fronts due to customer behavior and customer skepticism. Thanks to Meta Glasses, there is a big chance for strides in innovation and adaptability in the near future, which has gained a lot of attention from populations all over the globe. But now, they are in their infancy.
As we have laid out in the above paragraphs, the current trends in digital marketing are leaning towards AI-driven techs. Digital marketing companies like Giraf are performing exceptionally well in this landscape, but what does the future hold for us? What are our predictions? Let's check it out.
Expect AI to rapidly move to a conversational style, and AI can fundamentally change the mode in which we search for things online. Although LLMs are not the most popular way to search for things, the pace at which common people are using them is commendable. For instance, a search like - “ Restaurants near me “can give you organic results by AI, mainly conversational AI like Gemini and Chat GPT, which are doing exceptionally well today, and they will follow the success into 2025.
When considering content strategy and SEO, the stakes are higher. Traditional writing methods and content optimization are being challenged every day, as AI is looking for direct answers rather than snowboarding. Companies need to offer content that is local and context-driven for ease of data visualization. Rather than providing basic info to the user, a to-the-point answer might become handy. People will only be able to read blogs or website content that is 2000 words long. If that's the case, the person might be bored or on a long train journey, which is not the most common scenario. Digital marketing companies are keenly observing these changes in trends. Contents and strategies should also be catered and tailored for outside Google; this requires strategic planning and implementation.
We are quite sure, and it's pretty obvious that we are betting on voice commerce for 2025; these techs may take the center of attention in the coming months.
Smart speakers are expected to be a 120 Billion Dollar market, and most young adults use voice search on their smartphones. Optimization for voice-activated searches becomes critical as we move forward; one of the first steps would be to mend contents that mirror conversational tones and represent issues accurately. The widespread adoption can be a new frontier for SEO and can profess new challenges, as well as opportunities to stand out for those who know the knack.
As of now, algorithms in most search engines and social media ads are personalized to a great degree; this will reach more heights in upcoming years. Individual behaviors vary drastically from customer to customer, and the details lie in the ability to give out nuanced messaging that can be entertaining for that specific customer, ultimately building customer satisfaction, engagement, and business.
Transparency has immense value, as today, it's pretty easy to get caught for false advertising. Trust must be built in every step along the way, and reputation lost would be tremendously hard to gain back. Machine learning algorithms offer a window into hyper-personalised interaction to create genuine care and touch for the user.
"The brands that harness these insights can forge deeper, more meaningful relationships with their audiences, creating loyalty that transcends the temporary allure of must-have products while those that cling to outdated strategies risk being left behind," says Sofia Hernandez, the Global Head of Business (TikTok), Online shaping will become integrated into social media apps, like it, click it, buy it would become the new norm, as of now numerous platforms, especially youtube provide shopping inside the app. For instance, let's imagine you are on a scrolling spree on YouTube, and you accidentally stumbled upon an item, let's say, a pair of shoes that are vibrant and classy. Click, click, click, you can buy it just from YouTube, right there. Functionality is the key point, where integrating in-app purchases leads to enhanced user reach and capturing customers in real time.
The landscape of 2025 is going to be a bright and competitive fabric for digital marketing, with innovative tech to readjust and re-imagine existing and new ideas and modes of communication; after all, it's all communication, right? Standing with heads turned back against these changes can be fatal to companies.
As always, Giraf is here to hold your hand in all situations. When it comes to the competitive digital landscape, selling products and services is becoming a highly personalized endeavor. Companies are ready to innovate and adapt to various challenges. AI can boost your business to new heights, harnessing algorithms, machine learning, and probably AGI in the coming years.
Let's all be optimistic for a bright and perfect future, 2025 is here.
