Have you ever thought about why professionals consider Linkedin as the #1 choice for B2B marketing? Marketing through LinkedIn offers unprecedented advantages linking business to more than 900 million executives which would include key decision makers and market leaders.
LinkedIn is the perfect platform that helps you land at your audience thereby helping you achieve your marketing goals and promoting growth of your business. Linkedin helps in enhancing the exposure of your brand, build confidence and communicate with a larger spectrum of audience thereby paving the way for huge conversion rates.
Through this blog, Let’s check the major advantages of marketing through LinkedIn and how it would help transform your business.
Among all the professional platforms, LinkedIn tops in offering vast options for desired audiences. They have features of ad customisation that will help your posts land on appropriate group based on industries, designations, region etc. These options will make sure your marketing posts or ads or campaigns reach the right audience.
The more accurate you set the options for the target audience, the more successful your campaigns will be in reaching your target audience. Modifying your way of marketing to various segments will contribute to maximizing the ROI and direct better outcomes.
LinkedIn is the only platform that offers a massive pool of important clientele with more than 900 million active members. The key to a successful customer outreach in LinkedIn lies in establishing a meticulous marketing strategy.
Let’s explore some of the key strategies in creating brand awareness and confidence on LinkedIn.
When it comes to B2B lead generation, there is no tool as powerful as LinkedIn. A recent study shows that close to 90 percent of marketers of B2B make use of LinkedIn to create leads. LinkedIn enables businesses to target appropriate industries, positions, companies thereby helping you make sure your marketing strategies pave the way to attain the best results reaching the right audience. Through LinkedIn you can connect with professionals who have serious interest in your business which in turn will generate good leads and eventually they become your customers.
There are several advertising platforms available today. But when you assess an advertising firm in terms of being affordable along with offering good leads, LinkedIn stands number one. Through LinkedIn, you can accurately target sectors, roles, activities, regions and so on along with a certain budget that you have set aside for your marketing.
Even though the initial expense may be on the higher end, there is no doubt that the Return Of Investment (ROI) will be greater because of LinkedIn’s quality audience and targeting options.
You can find state-of-the-art tools on LinkedIn that will help you find the correct audience for your business. This platform also offers an “Audience Expansion” option where its algorithm runs and finds out and points professionals similar to the filters provided earlier.
There are several factors that help in achieving high Click through rates in LinkedIn.
1. Develop copy of Your Ad: Keep a regular check on your ad contents and update it timely to make sure it matches with the interests of your audience.
2. Make use of Ad Extensions: You can boost your advertisements by providing additional details like website links or call-to-action buttons.
3. Target Improvements: Make sure that your advertisements are visible and reach the most appropriate audience.
4. Landing page optimization Build captivating and that stimulate interesting conversations.
5. Retargeting Feature Retarget businesses or professionals with whom you had previous interactions.
6. Improving CTR: Keep a constant check on your brand performance and change your marketing strategies based on that.
Linkedin has been selected as the platform that’s made use of by 62 percent of B2B marketers for generating valuable leads according to a recent survey. And the interesting fact being nearly 33 percent of the generated leads have turned out into orders. This makes us understand that LinkedIn is not only a major contributor in generating leads but also possesses a major influence on the decision making process.
LinkedIn helps you keep a track of your marketing campaigns and modify it based on the performance. This plays a significant role in the success of your marketing campaigns. The tracking metrics often include engagement, impressions as well as conversion rates to get an idea on how well a particular campaign is performing. After careful study of these metrics you can make appropriate modifications to achieve better results. The tracking and analyzing is always a continuous process and doing it on a regular basis will make sure your marketing campaigns are well aligned with the goals of your business and finally help you achieve your results at its best.
Did reading this blog and getting to know the positive aspects of LinkedIn marketing made you think how you could achieve your goals most effectively and efficiently? Don’t worry. Giraf Digital Marketing Services, India is here to help you. We have a team of experts who will talk to you, understand your requirements and create a personalized marketing strategy to help you achieve your goals. Connect with us right now and transform your business to the next level.
